Practical notes on Amazon Seller Central and Vendor Central changes from founder Vivek Sharma: what changed, what it means, and what to do about it.
If Amazon feels like a second full-time job, qualified US brands can hand over the channel. Inventory can be bought outright or placed on consignment, and you keep making the product.
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Amazon now lets other stores show up in Amazon search. What the Shop Direct Merchant Workspace means for 3P sellers and 1P vendors in the US store.
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How Amazon AVN works, what changed in 2025 and 2026, the toughest asks 1P vendors face and how to protect margin.
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The $0.19 FBA fee increase is not the 2027 change that will hurt you. The storage change is.
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Amazon just moved the international FBA defect window from 30 to 45 days. That is not generosity. That is peak season catching up with their own rules.
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Still selling kids' products, cosmetics, supplements, or anything with a lithium battery under the old "$10k a month" insurance threshold?
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Did Amazon just add new listings to your catalog without asking you?
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Your 1P launch looks fine. Then the ASIN goes CRaP. Could Vine be a factor?
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How many of your FBA returns came back "unsellable" when there was nothing wrong with them?
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FBM sellers, are you still giving US buyers a return address and letting them pay the postage?
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