Vivek Sharma, Founder of ASINLYTICS

Almost 20 years in Amazon as an ex-Amazonian, manufacturer’s representative and consultant to leading Amazon agencies, working inside Seller Central and Vendor Central to fix what is broken, recover what is owed and build processes so the same problems do not come back.

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Meet the founder

Experience You Can Rely On

Vivek Sharma is the Founder of ASINLYTICS, an Amazon consultancy based in Noida, India. He brings almost 20 years of hands-on experience across Amazon Seller Central (3P) and Vendor Central (1P).

The name ASINLYTICS combines ASIN and Analytics, reflecting a disciplined, data-led approach. Every engagement begins with a thorough understanding of the account, identifies the root cause of each issue, resolves it, and puts lasting processes in place to prevent it from recurring. All recommendations are grounded in how Amazon’s systems, policies and case processes actually operate.

ASINLYTICS is an approved partner on Amazon’s Service Provider Network (SPN) and operates as an independent consultancy, focused solely on representing each client’s interests with clarity and integrity.

Experience

Almost 20 Years in Amazon

Vivek has spent almost 20 years in Amazon, on every side of the table. He started inside Amazon in 2008, spending seven years on the Amazon.de catalogue team in Chennai, rising from Catalog Assistant to Senior Associate Catalog and owning catalogue quality and vendor content compliance for the German marketplace. He then moved to the brand side as a manufacturer’s representative for brands including Carson Optical, building its Amazon Germany catalogue, and went on to consult for leading Amazon agencies, running Amazon catalogue operations for 23+ brands and recovering more than $3M in Vendor Central chargebacks and shortages. Today he brings all of that together as founder of ASINLYTICS, helping brands get Vendor Central and Seller Central working the way they should.

Track record

Brands I’ve Worked With

Brand names and logos identify past work and do not imply endorsement.

What Vivek works on

Where He Helps Brands Most

The parts of Amazon that quietly cost the most, for brands, manufacturers, distributors, vendors and sellers.

Account Management
Day-to-day Vendor Central and Seller Central operations, run the way a good internal operator would.
Advertising Optimization
Sponsored Products, Sponsored Brands and Sponsored Display structure, search-term hygiene and budget control.
Cataloging
ASIN and catalogue fixes: incorrect data, broken variations, duplicates and suppressed listings.
Chargeback & Shortage Recovery
Evidence-based disputes, plus the process changes that stop the next deductions.

Follow along

Notes From the Front Line

Vivek writes regularly about Seller Central and Vendor Central changes: what changed, what it means, and what to do about it.

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