Real Amazon Problems. Practical Fixes.

A brand was receiving repeat compliance chargebacks across multiple purchase orders, steadily eroding net invoice value each cycle.

Routing, ASN and labelling gaps between the brand’s warehouse process and Amazon’s specific requirements were triggering the same deduction types repeatedly.

We categorised every deduction by type and value, assembled the evidence each dispute needed, prepared the cases in Amazon’s expected structure, and documented a prevention SOP for the warehouse team.

The most recoverable disputes were prepared and submitted first, and the operational SOP targeted the defects causing the highest-frequency deductions.

Most chargeback loss is operational, not accidental — fixing the root process matters more than disputing each deduction in isolation.

Strong products were seeing flat detail-page performance despite steady traffic.

Weak titles, thin bullet points and A+ modules that failed to answer common buyer questions and objections.

We mapped keywords and buyer questions, rewrote titles and bullets around search intent, restructured A+ Content to address objections, and produced a clear image brief.

The detail pages were rebuilt around what buyers actually search and worry about, with content structured to support the buying decision.

Traffic is wasted if the page cannot answer the buyer’s real questions — content should be built around intent and objections, not features alone.